You may have heard the rumor that "Web 2.0" has arrived. This doesn't mean that there is a new version of the Internet floating around out there. The term "Web 2.0" simply refers to the notion that the way we use the Internet has changed significantly in the last few years. The popularity of technologies such as weblogs, social networking, wikis, podcasts, RSS feeds, pay-per-click advertising and other web services means that your company has more options than ever before when it comes to defining yourself online.
Don't let all of the new technologies and buzzwords intimidate you. While it's true that your company should be embracing new ideas, the most important part of your website is probably still the "contact us" link. However, if you're ready to test the Web 2.0 waters, here are two very simple ways to increase the relvance—and reach—of your company's website.
A. USE A CONTENT MANAGEMENT SYSTEM
If you can't already update your website in under five minutes, then it might be time to consider a new one. A good content management system (CMS) gives you the ability to frequently expand or change the content of your website using a standard web browser. Common uses for a CMS include posting news releases or adding events to your site. The more content you add, the more relevant your site becomes. And the more relevant sites receive the highest search engine rankings and, consequently, the most vistors. You can check out a very user-friendly content management system by clicking here.
B. ADD AUDIO OR VIDEO CONTENT TO YOUR SITE
The importance of web video has grown exponentially in the last several years. The popularity of YouTube, the iPod, and the iTunes video store has resulted in a generation of consumers who prefer to watch their content instead of reading it. Companies can now easily place sound and video on their websites, and consumers can even subscribe to the content that most interests them. It all adds up to a powerful new way to interact with your potential customers. So, grab your video camera and start filming or let Team Adbay help design your company's next video presentation, facility tour, or customer testimonial. Click here to check out some of our favorite Adbay-produced web videos or get more information about Adbay's video capabilities here.