The experts agree—search engines are the new Yellow Pages. And if your business doesn't have a modern, functional website, search engines will not be able to connect new and existing customers to your business.
Search engines use software, sometimes referred to as "bots" or "spiders" to index websites. Bots constantly scour the web, jumping from site to site and link to link, recording the content, links, and structure of each site they encounter. The bot then files this information in a proprietary database. When you use a search engine to search the internet, you are actually searching that particular search engine's database. And since each search engine uses different rules to categorize the information they gather from the web, the same search in different search engines can yield vastly different results.
No one knows exactly which criteria search engines use to rank the sites they index. But search engine companies have offered some clues to the most important factors that impact a site's ranking. By following these rules, Adbay's programmers ensure that your company's website has a fighting chance when it comes to competing for premium search engine placement. If your website is not appearing in the first few listings on a search engine's results page, we need to talk! Contact our sales department for a free, no obligation search engine optimization consultation today!