Creating a “brand” or story for one’s hometown can be challenging. From the beginning, we all agreed that Casper’s brand would be one of the most important projects we would ever tackle. There was a lot of pressure to get it right! Luckily, our community stepped up in a big way, providing feedback and participation at every turn. In the end, the new Casper brand felt comfortable, cozy and true…a testament to the power of teamwork among many city and county agencies. The WyoCity brand launch video tells the story of a community discovering its identity and showcases a side of Casper that we can all be proud of.