The Communicable Disease Division of the Wyoming Department of Health, dubbed “KnoWyo”, asked us to create a series of videos to be distributed through various digital and online platforms (YouTube, Facebook, Instagram) highlighting six high-risk behaviors that contribute to the spread of sexually transmitted diseases.
The videos, which range in length from 6-seconds (YouTube Pre-roll) to 15-seconds (Facebook and Instagram video ads) deliver two basic message: 1. If you are participating in any of these behaviors, you should get tested for STDs regularly, and, 2. If you are participating in any of these behaviors, you should get free condoms from us.
We had to “walk a thin line” with this because we needed to spread (no pun intended) the word, but we had to do it in a way that was tasteful and all age appropriate. The risk factors included sex with multiple partners, anonymous sex, sex while drunk or high, intravenous drug use, sex without condoms and men who have sex with men. Yea, try making those PG rated. We think we did it in a way that gets the point across, but does not come across in a tasteless or juvenile manner.