Knowyo Campaign Recap

Visit Project

In Wyoming, 1 in 17 young people have had an STD in their lifetime. Adbay worked with the Wyoming Department of Health to get the word out about this serious issue back in 2009. The result — Knowyo.org, a website and branding effort that encourages Wyomingites to "get tested and know for sure." This campaign recap video was produced halfway through the campaign and it's a great illustration of how a successful campaign comes together at Adbay. Additional metrics on this campaign can be seen below. It's worth noting that after a successful three-year run, the Wyoming Department of Health has again hired Adbay to create a campaign for their STD/HIV prevention program. Watch this site for more!

July 17, 2013

In Wyoming, 1 in 17 young people have had an STD in their lifetime.  Adbay worked with the Wyoming Department of Health to get the word out about this serious issue back in 2009.  The result — Knowyo.org, a website and branding effort that encourages Wyomingites to “get tested and know for sure.”  This campaign recap video was produced halfway through the campaign and it’s a great illustration of how a successful campaign comes together at Adbay.  Additional metrics on this campaign can be seen below.  It’s worth noting that after a successful three-year run, the Wyoming Department of Health has again hired Adbay to create a campaign for their STD/HIV prevention program.  Watch this site for more!

knowyostats2

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