Following the success of the Fish Casper campaign, Adbay sought out to find another world-class recreational opportunity to promote in the Front Range area. Thanks to long time user groups, we learned that there really are world-class hiking and biking trails in the Casper area – enough so to warrant a niche campaign. Thus began BikeCasper. This content rich-site featured videos, maps, checklists and weather reports for thankful mountain bikers in the Casper area. The Summit International Awards liked the site too, and awarded us a Bronze at the 2016 SIA Awards in the Travel/Tourism Website category.