Cinema Advertising

The Screen’s The Thing

According to a recent Arbitron Cinema Advertising survey, 45% of the American public goes to the movies each month, and moviegoers spend an average of 24 minutes at the theater before the movie begins. Advertising on movie screens gives your company a unique opportunity to reach this group of consumers, allowing you to introduce products and services in a casual, relaxed environment. Adbay’s cinema ads are the equivalent of full color billboards or short films, projected onto movie screens prior to the movies. These clips are combined with trivia and fun facts to create an interactive pre-film program.

Cinema advertising is affordable—your ads play to a captive audience of up to one million viewers per year for about one penny per view. For smaller companies, cinema advertising has evolved into one of the most cost-effective marketing tools available, since an entire month of cinema advertising costs less than a week of comparable newspaper, television or radio advertising. And larger companies have found that cinema advertising is the perfect complement to a broader campaign, reaching an active, affluent audience that traditional media can often miss.

Adbay’s cinema ad packages are currently available in Casper, Cheyenne, Laramie, Rock Springs, Green River & Sheridan, Wyoming. Each package includes air time and professional production, and in many markets, packages are offered on an exclusive basis. This means that your local competitors are locked out of the program, ensuring that YOUR company remains the main attraction! Check out our rate card below or contact our Sales Director for more information. Also, be sure to visit our cinema ad gallery to check out the eye-catching cinema ads that have been produced by Adbay’s expert designers.

  • Studio City
    UW + ARQ

    $247.50
    per Month
    after 10% down
    • $3,300 per year
    • 10 screens
    • Laramie, WY
    • Category Exclusive in Laramie
    • Standard full-screen ads
    • Ads play 20 minutes before each feature on all screens
    • Includes 2 hours of professional ad design
    • 290,000 Tickets/yr
    • AVAILABLE
  • Centennial
    Theatre

    $225
    per Month
    after 10% down
    • $3,000 per year
    • 6 screens
    • Sheridan, WY
    • Category Exclusive in Sheridan
    • Standard full-screen ads
    • Ads play 20 minutes before each feature on all screens
    • Includes 2 hours of professional ad design
    • 140,000 Tickets/yr
    • AVAILABLE
  • Capitol &
    Lincoln

    $247.50
    per Month
    after 10% down
    • $3,300 per year
    • 14 screens
    • Cheyenne, WY
    • Category Exclusive in Cheyenne
    • Standard full-screen ads
    • Ads play 20 minutes before each feature on all screens
    • Includes 2 hours of professional ad design
    • 390,000 Tickets/yr
    • Currently Sold Out
  • Studio City
    Mesa

    $412.50
    per Month
    after 10% down
    • $5,500 per year
    • 11 screens
    • West Casper, WY
    • Category Exclusive at Studio City Mesa
    • Standard full-screen ads
    • Ads play 20 minutes before each feature on all screens
    • Includes 2 hours of professional ad design
    • 290,000 Tickets/yr
    • Currently Sold Out
  • Studio City
    Stadium 10

    $412.50
    per Month
    after 10% down
    • $5,500 per year
    • 10 screens
    • East Casper, WY
    • Category Exclusive at Studio City 10
    • Standard full-screen ads
    • Ads play 20 minutes before each feature on all screens
    • Includes 2 hours of professional ad design
    • 290,000 Tickets/yr
    • Currently Sold Out
  • Fox/America
    Rialto

    $262.50
    per Month
    after 10% down
    • $3,500 per year
    • 5 screens
    • Central Casper, WY
    • Category Exclusive at Fox/America/Rialto
    • Standard full-screen ads
    • Ads play 20 minutes before each feature on all screens
    • Includes 2 hours of professional ad design
    • 145,000 Tickets/yr
    • Currently Sold Out
  • Star Stadium 11
    & Star Twin

    $210
    per month
    after 10% down
    • $2,800 per year
    • 13 screens
    • Rock Springs, WY
    • Category Exclusive at Star Stadium
    • Standard full-screen ads
    • Ads play 20 minutes before each feature on all screens
    • Includes 2 hours of professional ad design
    • 262,000 Tickets/yr
    • Currently Sold Out

NEW!  “Total Market Reach” Cinema Package:

We recently revamped our statewide trivia program and renamed it the TMR or “Total Market Reach” package.
Previously, our trivia program covered Casper, Cheyenne, Rock Springs and Green River (53 total screens), but starting last year we added Sheridan (6 screens) and beginning in January of 2017 we’ll add a new theater in Laramie (10 screens).  In an effort to expand the marketing reach even further, TMR clients have exclusive access to advertise on the WyoMovies.com website which generates over 100,000 page views per month.
While these new statewide ads do not appear as often in individual theaters, the advantage is that they show on significantly more screens (69 total screens once Laramie is open) and this program provides the only avenue for advertising on the WyoMovies.com website, allowing clients to share their messaging with people that may or may not even attend a movie.  This is also the only way to immediately advertise in many of our theaters including Casper, Cheyenne, Rock Springs and Green River as those cinema programs are sold out with waiting lists ranging from 50 – 70 clients each.   
The new Total Market Reach program, with the addition of Sheridan and the WyoMovies.com website, is $500/month which includes 12 free movie passes and 2 hours of ad design time.
If you’d like to learn more about the best advertising value we offer in cinema advertising, please Contact Us.